Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

3 things NOT to do in an interview

3 things NOT to do in an interview

3 things NOT to do in an interviewMolly Carol Redgrove
Published on: 27/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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